Be Part of 1318 and Between Music Festival

Gen Z is the most influential generation of consumers today. Their behaviours, spending habits, and brand loyalties are reshaping business, marketing, and culture. Unlike previous generations, Gen Z prioritises experiences over material possessions, seeks brands that align with their values, and demands authentic engagement. Traditional advertising doesn’t work for them; they expect interactive, personalized, and values-driven connections.

1318 is not just a music festival—it’s a cultural moment designed exclusively for 5,000+ engaged teens in a high-energy, immersive, and brand-safe environment. This is where your brand stops being an ad and becomes part of their lifestyle.

Gen Z is building lifetime brand loyalties today. Engaging with them at 1318 gives your brand: 

✅ Immediate visibility with a highly engaged audience.

✅ Long-term brand affinity through immersive, positive experiences.

✅ Organic social reach that extends beyond the event itself.

✅ Valuable consumer insights into what resonates with Gen Z.

• 88% of Gen Z gets brand recommendations from social media.
• Experience-driven culture: 78% prefer experiences over products.
• Authenticity matters: 
• 80% engage with brands they feel emotionally connected to.
• Brand loyalty starts early:
  49% make purchasing decisions based on personal values.
• Simply sponsoring isn’t enough—your brand needs to be part of their world.

Gen Z responds to brands that invite them in rather than market at them. Brands that create interactive experiences at 1318 can:

• Host gamified challenges (AR scavenger hunts, dance-offs, live polls).
• Set up immersive brand lounges with content creation spaces.
• Offer exclusive festival perks (VIP access, limited-edition merch, giveaways).

Gen Z lives through their screens, but they crave in-person moments worth sharing online.

Partner with influencers attending the event to create shareable content.

Leverage festival-exclusive filters, hashtags, and UGC campaigns.

Use real-time interactions (QR code contests, live voting, on-site trends).

Gen Z expects brands to stand for something—diversity, inclusion, sustainability, mental health awareness.

Align with 1318’s anti-bullying and inclusive messaging.

Support eco-friendly activations (recyclable materials, sustainability pledges).

Provide mental health wellness zones (chill-out spaces, mindfulness experiences).